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SEO Glossary
Here is a glossary of terms and definitions to help you better understand SEO.
A
AMP
Above The Fold
Absolute Link
Advanced search operators
Algorithm Update
Algorithmic Penalty
Alt text
Ambiguous intent
Anchor text
Article Spinning
Article Syndication
Authority Site
Auto-generated content
B
Backlink Authority
Backlink Profile
Backlinks
Black hat
Blended Search
Bots
Bounce rate
Brand Authority
Brand Keyword
Brand Mention Link Building
Branded Keywords
Breadcrumb Navigation
Bridge Page
Broad Match Keyword
Broken Link
Bundling
C
Caching
Call To Action
Canonical Tag
Canonical URL
Churn and Burn SEO
Citations
Click-through rate
Cloaking
Comment Spam
Commercial investigation queries
Competitor Analysis
Content Management System
Content Marketing
Content Scraping
Content Silo
Content Spinning
Content Syndication
Conversion
Conversion Rate Optimization
Conversion rate
Copied Content
Cornerstone Content
Cost Per Click
Crawl Demand
Crawl Depth
Crawl Rate
Crawl budget
Crawlability
Crawler
Crawler directives
Crawling
Critical rendering path
Cross-Linking
Curated Content
ccTLD
D
DA
DOM
De-indexed
Deep Linking
Direct Traffic
Directory links
Disavow Links
Distance
Dofollow Link
Domain
Doorway Page
Duplicate content
Dwell Time
Dynamic Link
Dynamic URL
E
E-A-T
Editorial Link
Editorial Links
Ego-Bait
Engagement
Enhanced Search
Entry Page
Exact Match Anchor Text
Exact Match Keyword
External Link
F
Faceted navigation
Favicon
Featured snippets
Fetch and Render tool
Filter Words
Follow
Freshness
G
Gated Content
Gateway Page
Geographic modifiers
Geotargeting
Google Analytics
Google Quality Guidelines
Google Search Console
Google Tag Manager
Google search operators
Googlebot / Bingbot
Grey Hat SEO
Guest Posting
Guest blogging
H
Head keyword
Header tags
Heading Element
Hidden text
Homepage
Hreflang
Hyperlink
I
Image SEO
Image carousels
Image compression
Image sitemap
Impression
Inbound Link
Incoming Link
Index
Index Coverage report
Indexability
Indexing
Infographic
Informational SEO
Informational queries
Intent
Internal Link
Internal links
Interstitials
J
JSON-LD
Jump Page
K
Key Performance Indicator
Keyword
Keyword Analysis
Keyword Cannibalization
Keyword Categorization
Keyword Competition
Keyword Density
Keyword Difficulty
Keyword Explorer
Keyword Frequency
Keyword Funnel
Keyword Optimization
Keyword Prominence
Keyword Proximity
Keyword Rank
Keyword Research
Keyword SEO Difficulty
Keyword Spam
Keyword Stemming
Keyword stuffing
Knowledge Graph
L
LSI Keyword
Landing Page
Latent Semantic Indexing Keyword
Lazy loading
Lead Magnet
Link
Link Acquisition
Link Authority
Link Burst
Link Buying
Link Diversity
Link Explorer
Link Farm
Link Hoarding
Link Juice
Link Parameter
Link Popularity
Link Reclamation
Link Relevancy
Link Rot
Link Spam
Link Value
Link Velocity
Link accessibility
Link building
Link equity
Link exchange
Link profile
Link volume
Linkbait
Linked unstructured citations
Local Citation
Local SEO
Local Search
Local business schema
Local pack
Local queries
Long-tail keywords
Lost Link
M
Main keyword
Manual Action
Manual penalty
Meta Description Tag
Meta Keywords
Meta descriptions
Meta robots tag
Metadata
Metric
Mirror Site
Mobile Optimization
Mobile-Friendly Website
Mobile-first indexing
Morningscore Metric
N
Natural Search Results
Navigation
Navigational queries
Negative SEO
Negative SEO Attack
NoFollow
NoIndex tag
Nofollow Link
Noopener and noreferrer
O
Off-Page SEO
On-Page SEO
Online Reputation Management
Onsite SEO
Organic Links
Organic Rank
Organic Search Results
Organic Traffic
Orphan Page
Outbound Link
Outgoing Link
Over-Optimization
P
PA
Page Authority
Page Cloaking
Page Impression
Page Load Speed
Page Load Time
Page Response Time
Page speed
PageRank
Pages per session
Pageview
Paid Links
Paid Search Engine Result
Paid Traffic
Panda
Pay Per Acquisition
Pay Per Action
Pay Per Click
People Also Ask boxes
Personalization
Poison Words
Portal Page
Primary Keyword
Prominence
Protocol
Pruning
Purchased links
Q
Qualified lead
Qualified traffic
R
RankBrain
Ranking
Reciprocal Linking
Reconsideration Request
Redirection
Referral Traffic
Regional keywords
Reinclusion
Rel=canonical
Relative Link
Relative Path
Relative URL
Relevance
Relevant Link
Render-blocking scripts
Reputation Management
Resource pages
Responsive Design
Rich Answer
Rich Result
Rich snippet
Robots.txt
S
SERP
SERP features
SRCSET
SSL certificate
Schema.org
Scraped content
Scroll depth
Search Engine Advertising
Search Engine Algorithm
Search Engine Bomb
Search Engine Marketing
Search Engine Optimization
Search Engine Poisoning
Search Engine Rank
Search Engine Result Page
Search Engine Spam
Search Marketing
Search Quality Rater Guidelines
Search Query
Search Result Feature
Search Result Snippet
Search Spam
Search Term
Search Visibility
Search engine
Search forms
Search traffic
Search volume
Seasonal trends
Secondary Keywords
Seed keywords
Sentiment
Silo Web Structure
Site Audit
Site Structure
Site-Wide Link
Sitelinks
Sitemap
Sitewide links
Snippet Bait
Social Signal
Spamdexing
Spammy tactics
Splash Page
Static Link
Static URL
Stop Words
Structured Data
Syndicated Content
T
Technical SEO
Term Frequency
The Fold
Thin content
Thumbnails
Time Spent On Page
Time on page
Title tag
Traffic
Traffic Potential
Transactional queries
U
URL Parameter
Unique Visit
Universal Search
Unnatural links
User Engagement
User-Generated Content
V
Vertical Search Engine
Video Optimization
W
Webmaster guidelines
Webspam
White hat
X
X-robots-tag
Y
YMYL Pages
Z
Zero-Click
Zero-Click Search