DA, or Domain Authority, is a metric that predicts how well a website will rank on search engines.


Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Scores range from one to 100, with higher scores corresponding to a greater ability to rank.

DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the ranking strength of a website over time.

Usage and Context

DA is widely used by SEO professionals and marketers as a gauge of a website's search engine performance. Since DA forecasts a site's potential ranking power relative to the competitive landscape, it's instrumental in strategy planning and keyword prioritization. Websites with a higher DA are more likely to rank higher than those with lower scores, assuming other factors remain consistent.

It's important to note that DA is a comparative tool rather than an absolute measure of your site's search engine performance. Improvements to your own DA should be measured against similar websites in your industry or niche.


  1. What is a good DA score?

    • A good DA score varies by industry, but generally, websites with a DA score of 50 to 60 are seen as average; scores of 60 to 70 are good; and scores above 80 are excellent.
  2. How can I improve my website's DA?

    • Improving a website's DA involves enhancing its overall SEO, including creating high-quality backlinks, producing engaging content, improving on-page SEO, and increasing social signals.
  3. Is DA the same as Page Authority (PA)?

    • No, DA measures the ranking strength of entire domains or subdomains, while Page Authority (PA) measures the ranking strength of a single page within a website.
  4. How often does DA update?

    • DA scores are updated periodically as Moz's index is updated with new information about websites and backlinks.
  5. Does a high DA guarantee a top position in SERPs?

    • Although a high DA can indicate potential for higher rankings, it does not guarantee it. Actual rankings are influenced by many factors, including on-page SEO and the quality of content.


Improving a website’s DA can lead to higher visibility in search results, potentially increasing organic traffic and credibility in your industry. Websites with higher DA are often considered more authoritative and trustworthy, making it easier to form partnerships, build backlinks, and attract quality traffic.


Domain Authority is a crucial metric for SEO professionals, offering insight into a website’s potential ranking prowess. While it’s only one of many metrics that should be considered when evaluating website performance, improving your DA can contribute to better visibility and more successful SEO outcomes.
Remember, it's best used as a comparative tool, not an absolute measure of SEO success.

Did you know?
This website has 1000+ internal links, all automatically generated by Seoptimally.
It took just a few minutes to find them and less than half an hour to review.
Seoptimally saved us days of hard work!