In SEO, "follow" refers to a link attribute telling search engines to track and consider the link for ranking purposes.


In the context of SEO, a "follow" link is a hyperlink that allows search engines to crawl and index the link, passing along what is known as "link equity" or "link juice" to the linked page. This contrasts with "nofollow" links, which do not pass on link equity. Follow links are crucial for SEO as they help establish a network of references between pages, contributing to a site's perceived value and relevance by search engines.

Usage and Context

When a website links to another with a follow link, it effectively votes for the credibility and relevance of that linked page in the eyes of search engines. This endorsement can improve the linked page's search engine rankings. Follow links are the default state of hyperlinks; specifying the "nofollow" attribute is necessary to change this behavior. They play a crucial role in SEO strategies, as acquiring high-quality follow links from reputable sites can significantly boost a site's visibility and search ranking. Webmasters and content creators also use follow links within their sites to guide search engines towards important pages.


  1. What makes a link a "follow" link?

    • A hyperlink is a "follow" link if it does not include the “rel=nofollow” attribute. This means search engines can crawl the link and consider it for ranking purposes.
  2. How do follow links affect SEO?

    • Follow links pass on link equity (ranking power) from one site to another, potentially improving the recipient site's search engine rankings.
  3. Can I control whether a link is follow or nofollow?

    • Yes, by using the “rel” attribute in the hyperlink code, website owners can specify whether a link is “follow” or “nofollow”.
  4. Should all links on my site be follow links?

    • Not necessarily. While internal links typically should be follow links to ensure search engines can crawl your site effectively, external links to untrusted content might be designated as nofollow to avoid passing on link equity inappropriately.
  5. Do follow links guarantee improved search rankings?

    • No. While follow links contribute to SEO, search rankings depend on many factors, including content quality, user experience, and other sites' linking practices.


  • SEO Improvement: Follow links contribute to a site's search engine ranking, increasing visibility.
  • Website Authority: Receiving follow links from reputable sites can boost a site's credibility and authority.
  • Traffic Increase: Higher search rankings and perceived authority can lead to increased organic traffic.


In SEO, "follow" links are vital for webmasters aiming to improve their site's visibility and authority in search engine rankings. They indicate to search engines that a link is worthy of consideration when evaluating a page's relevance and credibility.
Through strategic acquisition and use of follow links, a website can significantly improve its search engine optimization outcomes, drawing more traffic and achieving greater online success.

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